MKX5521 Global study program in marketing
Faculty of Business and Economics
MKX5521 Global study program in marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2022 in Summer A at Overseas. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Summer A
- Overseas
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKX5521
No prerequisites or corequisites besides the enrolment rules below.
After MKX5521
No unit lists MKX5521 as a prerequisite in the 2022 handbook.
Enrolment rules
You must be granted permission by the Chief Examiner to undertake this unit.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through the visitation program which forms an integral part of this unit.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Overseas | Block off |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into and an understanding of marketing in a global context
- 3
compare and analyse a number of senior marketing manager's perspectives and marketing strategies
- 4
evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy
- 5
develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKX5521?
MKX5521 has no prerequisites, but enrolment rules apply.
When is MKX5521 offered?
In 2022, MKX5521 runs in Summer A at Overseas.
How much work is MKX5521?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX5521 have an exam?
No. MKX5521 has 1 assessment task and no exam.