MKX5521 Global study programs in marketing
Faculty of Business and Economics
MKX5521 Global study programs in marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Summer B at Overseas. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Summer B
- Overseas
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKX5521
No prerequisites or corequisites besides the enrolment rules below.
After MKX5521
No unit lists MKX5521 as a prerequisite in the 2026 handbook.
Enrolment rules
You must be granted permission by the Chief Examiner to undertake this unit.
Overview
The Global Study Programs in Marketing (GSPM) offers you a hands-on learning experience that deepens your understanding of marketing in a global context through exposure to some of the world’s leading marketers. Building on your existing marketing knowledge, the program sharpens your critical thinking, cross-cultural communication, and global awareness. On the study trip, you will directly engage with marketing managers during company visits. You will also have the opportunity to experience diverse marketplaces and consumers, gaining valuable insights into how marketing drives business success and shapes society.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester B | Overseas | Immers blk |
| Trimester 2 | Overseas | Immers blk |
Assessment
- Demonstration40%
- Presentation30%
- Portfolio30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
compare, contrast, and analyse global senior marketing manager practices and strategic approaches
- 2
identify and critically appraise diverse marketplaces and consumer behaviours to inform marketing decision-making across global contexts
- 3
critically evaluate the impact of marketing on business and society
- 4
demonstrate effective cross-cultural communication through oral, visual, and written forms in marketing settings
- 5
apply marketing theories and strategies to real-world contexts, using in-country insights to develop actionable and culturally informed marketing solutions
- 6
develop informed marketing-related public policy recommendations based on in-country experiences.
Workload and teaching
- Teaching approachProblem-based learning
- Teaching approachField trips
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Stephen Saunders
Common questions
What are the prerequisites for MKX5521?
MKX5521 has no prerequisites, but enrolment rules apply.
When is MKX5521 offered?
In 2026, MKX5521 runs in Summer B at Overseas.
How much work is MKX5521?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX5521 have an exam?
No. MKX5521 has 3 assessment tasks and no exam.