BHCM-MIN Behavioural commerce

Behavioural commerce investigates the psychological and economic principles driving human decision-making and organisational dynamics within modern business environments. This minor provides a foundational synthesis of behavioural economics, market psychology, leadership principles, and ethical commercial practices. You will build skills in evidence-based inquiry, critical problem solving, and team collaboration, while learning to responsibly evaluate how digital trends impact consumer choice. This minor prepares you to bring a vital human-centric perspective to various industry sectors, enhancing careers in brand strategy, management consulting, and community development.

Availability
Behavioural commerce is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.