MRKTGSPC07 Marketing

Honours in Marketing is designed for those of you seeking advanced study of markets, consumers, and strategy through research. The program combines intensive training in research methods with the experience of working directly with academic staff to design and complete an original thesis. Unlike coursework-based programs, Honours emphasises independent research and critical inquiry while remaining strongly connected to industry practice. In Marketing, this means developing research that not only advances understanding of consumer behaviour, branding, and market dynamics, but also addresses the challenges organisations face in creating and delivering value. Graduates are well prepared for doctoral study as well as for analytical and strategic roles where deep marketing expertise is essential.  

Availability
Marketing is listed in B3701 Bachelor of Commerce (Honours) as an honours research area.