A6004 Master of Cultural and Creative Industries

The course is structured in four parts: Part A Principal Study, Part B. Applied Study, Part C. Professional Enhancement and Part D. Specialist study.  

Part A. Principal study

These studies provide you with foundation knowledge and skills in the field of cultural and creative industries at a graduate level. They will immerse you in cultural and creative industries studies and provide you with the opportunity to apply specialised understanding of the field in real world settings. They draw on best practices within the broad field of cultural and creative industries studies practice and research to further your understanding of the complex ecosystem in which cultural and economic goals and dynamics combine in ways that transgress traditional disciplinary and policy boundaries.

Part B. Applied study

The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development.

Part C. Professional enhancement

Designed in association with industry experts, select from this suite of professional enhancement offerings to build essential competencies for your career pathway.

Part D. Specialist study

Select from a range of options designed to enhance specific knowledge and skills in Cultural and Creative Industries and related fields. Units not taken in Part A and Part B are also available as elective options.

Master's entry points

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course. 

• If you are admitted at entry level 1 you complete 96 credit points, comprising Part. A, Part. B, Part. C and Part. D. 
• If you are admitted at entry level 2 you complete 72 credit points, comprising Part. A, Part. B, Part. C (6 credit points) and Part. D (12 credit points).
• If you are admitted at entry level 3 you complete 48 credit points, comprising Part. A (36 credit points) and Part. B.

Note: Students eligible for credit for prior studies may elect not to receive the credit and complete one of the higher credit-point options.

Course progression maps

The course progression map provides guidance on unit enrolment for each semester of study.

If you are eligible to enrol in the 1.5-year entry point, you have the option of completing this course intensively over a 12-month period by following the intensive course progression map.

The course is structured in four parts: Part A Principal study (42 points), Part B. Applied study (12 points), Part C. Professional enhancement (12 points) and Part D. Specialist study (30 credit points).

Units are 6 points unless otherwise stated. 

Part A. Principal study (42 points)

a. You must complete the following unit (12 points):

• APG5662 Cultural and creative industries (12 points)

And you must complete 12 points from:

• APG5068 Creative cities (12 points)
• APG5082 Creative entrepreneurship in cultural industries (12 points)

b. You must complete 18 points from: *:    

• APG5450 Cultural policy 
• APG5452 Cultural events, festivals and exhibitions 
• APG5067 Sustainable cultural development 
• APG5451 Cultural economy in practice 

*Note Entry level 3 is only required to complete 12 points in Part. A (b.)

Part B. Application study (12 points)

You must complete 12 points from the following capstone units:

• APG5044 Professional internship (12 points)
• APG5066 Shanghai city lab (12 points)
• APG5369 Communications and cultural industries field school (12 points)
• APG5485 Research portfolio (12 points)
• APG5157 Contemporary industry challenges (12 points)
• APG5856 Research project (12 points)
• APG5969 Advanced simulation (12 points)

Part C. Professional enhancement (12 points)

You must complete 12 points from:*:

• APG5084 Designing research**
• APG5129 Evaluation
• APG5136 Mindfulness for workplace wellbeing and productivity
• APG5140 Principles and practices for disaster management, humanitarian action and climate change adaptation
• APG5170 Social enterprise challenge in the Pacific
• APG5393 Ethical theory
• APG5457 Digital cultures and platforms
• APG5470 Managing multicultural teams
• APG5471 Leadership in intercultural environments
• APG5652 Language and intercultural communication
• APG5805 Project planning and management in international development
• APG5966 Academic and professional presentation skills
• APG5967 Professional enhancement A
• APG5968 Professional enhancement B (12 points)
• MON5750 Monash Innovation Guarantee

*Note: Entry level 2 is only required to complete (6 points).

**If you intend to pursue the research pathway, please note that APG5084 is a co-requisite for enrolment in APG5849 Research Thesis A.

Part D. Specialist study (30 points)

If you are admitted at entry level 1 you must complete 30 points from the elective lists below.
If you are admitted at entry Level 2 you must complete 12 points from the elective lists below.

You may also use this study to complete additional units from Parts A, B and C.

Discipline electives

You may choose one area in which to focus from the streams below or choose elective units from a range of streams to tailor the degree to your interests.

Urban Cultures

• APG5453 Screen cities: Creative contexts
• APG5782 Film festivals in local and international contexts
• DGN5203 Design for culture and heritage

Digital Cultures

• APG5458 Digital media policy and governance
• APG5457 Digital cultures and platforms

Cultural Markets and Audiences

• APG5366 Strategic communications in a digital era
• APG5373 Engaging audiences 
• APG5374 Data analytics in communications 
• APG5456 Understanding media audiences
• APG5566 Strategic events management
• MKF5601 Social media marketing 
• MKF5926 Integrated marketing communication 
• APG5389 Tourism industry and marketing 
• APG5128 Cultural tourism and events management 

Media and Creative Practice

• APG5095 Journalism practice
• APG5135 Video journalism
• APG5182 Digital journalism
• APG5352 Photography
• APG5366 Strategic communications in a digital era
• APG5367 Campaigns, advocacy and change 
• APG5381 Effective crisis communications
• APG5401 Global media industries
• APG5640 Media, law and ethics 
• APG5642 Investigative and data journalism

Public Policy and Cultural Change

• APG5101 Foundations of public policy 
• APG5103 Policy analysis 
• APG5189 Monitoring and evaluation 
• APG5454 Screen and social justice

Arts enrichment units

Note: A maximum of 12 points can be completed from the Arts enrichment units.

• APG5136 Mindfulness for workplace wellbeing and productivity
• APG5170 Social entrepreneurship challenge in the Indo-Pacific
• APG5470 Managing multicultural teams
• APG5471 Leadership in intercultural environments

Complementary Electives 

You may take approved units from other Arts Graduate coursework programs subject to meeting individual unit prerequisites. These units must be selected from the Principal study and/or Specialist study parts. Note: A maximum of 12 points can be completed from the Complementary electives.

Research pathway (18 points) - optional

If you are admitted into entry point 1 and 2 and you wish to complete a research thesis (15,000 – 18,000 words), you must enrol in APG5084 in Part C and replace the capstone in Part B (12 points) and one elective in Part D (6 pts) with the following units in consultation with the coordinator.

• APG5849 Research thesis A
• APG5850 Research thesis B (12 points)

If you are admitted into entry point 3 and wish to complete a research thesis (15,000 – 18,000 words), the replacement units will be determined based on previous study in consultation with the course director.

Notes: APG5084 Designing research is a co-requisite for enrolment in APG5849 Research thesis A and must be completed in the same semester. Only students with a course WAM of 80 or higher will be eligible to commence the research pathway.