APG5456 Understanding media audiences
Faculty of Arts
APG5456 Understanding media audiences is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2025 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2025
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before APG5456
No prerequisites or corequisites besides the enrolment rules below.
After APG5456
No unit lists APG5456 as a prerequisite in the 2025 handbook.
Enrolment rules
Prohibition: APG5050 Media and communications research methods (2020 and prior versions)
Must be enrolled in Arts Masters course
Overview
In this unit, you explore the complex relationship between media and audiences, users and consumers. You examine key qualitative methods for researching media audiences in order to analyse how audience experiences, agency, participation, power and influence have been theorised within media, communications and cultural studies. You will develop a critical and practical understanding of media audiences, including key theories, issues, methods and metrics for contemporary audience research.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Project40%
- In-Class QuizQuiz / Test10%
- Research ProposalWritten50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Identify and explain key concepts, issues and contexts relevant to understanding media audiences;
- 2
Understand and evaluate different quantitative and qualitative methods for researchingcontemporary media audiences, users and consumers;
- 3
Work independently and in teams to conduct original audience research and analyse results, drawing on relevant concepts and theoretical frameworks;
- 4
Communicate research findings and insights in a clear, concise, accurate and engaging way using written, verbal and media elements.
Workload and teaching
- Lectures6 hours
- Tutorials18 hours
- Teaching approachSimulation or virtual practice
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit allows you to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Contacts
- Chief Examiners
- Dr Maura Edmond
- Unit Coordinators
- Dr Maura Edmond
Common questions
What are the prerequisites for APG5456?
APG5456 has no prerequisites, but enrolment rules apply.
When is APG5456 offered?
In 2025, APG5456 runs in Semester 1 at Caulfield.
How much work is APG5456?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5456 have an exam?
No. APG5456 has 3 assessment tasks and no exam.