B2039 Bachelor of Marketing and Bachelor of Arts
Faculty of Business and Economics
Bachelor of Marketing and Bachelor of Arts (B2039) is a 4 years full-time, 192-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. In 2022 you can choose from 26 majors, 2 extended majors and 32 elective streams. Map your units semester by semester with the MonMap planner.
- Credit points
- 192
- Duration
- 4 years full time
- 8 years part time
- Campus
- Caulfield
- On campus
- Guaranteed ATAR
- 78
This is the 2022 handbook entry. See the 2027 entry.
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Requisite map
The 2022 handbook lists no units for B2039 itself. Pick an area of study to see its units.
Overview
This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
Course structure
Made up of
Course rules
Marketing component96 credit points
Arts component96 credit points
You must complete no more than 36 credit points of level one Arts units and at least 36 credit points at level three of which at least 24 credit points must be Arts units.
The handbook's description of this structure
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Marketing
B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations.
Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.
Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.
Arts
A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete:
Part A. Arts listed major
This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.
Part B. Arts specified study
This will expose you to several arts disciplines contributing breadth to your knowledge of the arts, humanities and social sciences. You will have the flexibility of learning about several areas of study before finalising your choice of major. You will also build skills an abilities that employers value and seek by completing units from the Professional Futures domain.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete 192 points, of which 96 points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).
Units are 6 points unless otherwise stated.
Areas of study
Majors (26)
- ANTHROPL11AnthropologyNo reviews yet
- ARCHANHI01Archaeology and ancient historyNo reviews yet
- CHINESE09Chinese studiesNo reviews yet
- COMMUNIC05Communications and media studiesNo reviews yet
- CRIMINOL09CriminologyNo reviews yet
- ECONOMIC05EconomicsNo reviews yet
- EUROPLAN01European languagesNo reviews yet
- FILMSCRN07Film and screen studiesNo reviews yet
- GENDERST05Gender StudiesNo reviews yet
- GLOBASIA01Global AsiaNo reviews yet
- HISTORY09HistoryNo reviews yet
- HUMNGEOG09Human geographyNo reviews yet
- HUMNRGHT09Human rightsNo reviews yet
- INDCULHI09Indigenous cultures and historiesNo reviews yet
- INDOSTUD09Indonesian studiesNo reviews yet
- INTLREL09International relationsNo reviews yet
- INTLSTDY09International studiesNo reviews yet
- JAPANESE05Japanese studiesNo reviews yet
- JOURNLSM11JournalismNo reviews yet
- LINGENGL03Linguistics and English LanguageNo reviews yet
- LITRYSTD11Literary studiesNo reviews yet
- MUSIC01MusicNo reviews yet
- PHILSPHY05PhilosophyNo reviews yet
- POLITICS03PoliticsNo reviews yet
- PSYCHOL01PsychologyNo reviews yet
- SOCIOLG05SociologyNo reviews yet
Extended majors (2)
Elective studies (32)
- ANTHROPL10AnthropologyNo reviews yet
- ARCHANHI02Archaeology and ancient historyNo reviews yet
- BEHVRSTD02Behavioural studiesNo reviews yet
- BIOETHIC03BioethicsNo reviews yet
- CHINESE10Chinese studiesNo reviews yet
- COMMUNIC06Communications and media studiesNo reviews yet
- CRIMINOL06CriminologyNo reviews yet
- CRTPERF01Critical performance studiesNo reviews yet
- ECONOMIC02EconomicsNo reviews yet
- EUROPLAN02European languagesNo reviews yet
- FILMSCRN06Film and screen studiesNo reviews yet
- GENDERST06Gender StudiesNo reviews yet
- GLOBASIA02Global AsiaNo reviews yet
- HISTORY10HistoryNo reviews yet
- HOLGENST03Holocaust and genocide studiesNo reviews yet
- HUMNGEOG06Human geographyNo reviews yet
- HUMNRGHT10Human rightsNo reviews yet
- INDCULHI10Indigenous cultures and historiesNo reviews yet
- INDOSTUD10Indonesian studiesNo reviews yet
- INTLREL06International relationsNo reviews yet
- INTLSTDY10International studiesNo reviews yet
- JAPANESE06Japanese studiesNo reviews yet
- JEWISHST07Jewish studiesNo reviews yet
- JOURNLSM12JournalismNo reviews yet
- KOREAN06Korean studiesNo reviews yet
- LINGENGL02Linguistics and English LanguageNo reviews yet
- LITRYSTD12Literary studiesNo reviews yet
- MUSIC02MusicNo reviews yet
- PHILSPHY06PhilosophyNo reviews yet
- POLITICS02PoliticsNo reviews yet
- PSYCHOL02PsychologyNo reviews yet
- SOCIOLG06SociologyNo reviews yet
Entry requirements
Guaranteed ATAR and selection rank
78; International: UERT Year 12/Foundation Band 3+ (82.5-84.99); UERT Post-Secondary Band 2 (Credit)
Other applicants
All applicants must satisfy the equivalence of the VCE subject prerequisites.
VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.
Monash College entry requirements:
Diploma of Business (Business stream) Part 2 average: 62%
Monash University Foundation Year average: 70%
Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.
English language
Monash Minimum: Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Refer to the Course description for each partner course
More information
Progression to further studies
Refer to the Course description for each partner course.
Professional accreditation
Refer to the Course description for each partner course
Notes for students
You can enrich your degree to hone your academic and professional skills with a range of flagship rich experiences, including the Monash Immersion Guarantee and Global Immersion Guarantee - Study Abroad (monash.edu). These flagship rich experience units may be credited towards your degree if approved by the faculty. There are both 6 and 12 credit point unit options available.
If you are enrolled in a double degree it may be possible to use 6 credit points from each degree to do the Global Immersion Guarantee (12 credit points). For information on eligible double degree combinations please see Global Immersion Guarantee - Study Abroad (monash.edu)
Other information
This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
Common questions
How long is Bachelor of Marketing and Bachelor of Arts?
4 years full time, 192 credit points. At 24 credit points a semester, that is 8 semesters of full-time study.
What majors can I take in Bachelor of Marketing and Bachelor of Arts?
28 majors in 2022, including Anthropology; Archaeology and ancient history; Chinese studies; Communications and media studies; Criminology; Economics; European languages; and Film and screen studies.
What ATAR do I need for Bachelor of Marketing and Bachelor of Arts?
The guaranteed ATAR listed for 2022 entry is 78.
Where can I study Bachelor of Marketing and Bachelor of Arts?
At Caulfield.
How do I plan my Bachelor of Marketing and Bachelor of Arts units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.