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CourseBachelor DegreeBMktg/BA

B2039 Bachelor of Marketing and Bachelor of Arts

Faculty of Business and Economics

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Bachelor of Marketing and Bachelor of Arts (B2039) is a 4 years full-time, 192-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. In 2020 you can choose from 28 majors, 1 extended major and 37 minors. Map your units semester by semester with the MonMap planner.

Credit points
192
Duration
4 years full time
8 years part time
Campus
Caulfield
On campus
Guaranteed ATAR
78

This is the 2020 handbook entry. See the 2027 entry.

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Requisite map

The 2020 handbook lists no units for B2039 itself. Pick an area of study to see its units.

Overview

This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Course structure

Marketing component96 credit points

Part A. Foundation business knowledge

18 credit points
You must complete the following units

Part B. Specialist discipline knowledge

72 credit points
You must complete the following units

Additional Marketing units

18 credit points
You must complete any 3 units (18 credit points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 12 credit points at level 2 or 3.

Part C. Capstone experience

6 credit points
You must complete the following unit
Arts component96 credit points

Course rules

96 credit points
You must complete 96 credit points, including all of the requirements in Part A and Part B, for the Bachelor of Arts.

You must complete no more than 36 credit points of level one Arts units and at least 36 credit points at level three of which at least 24 credit points must be Arts units.

Part A. Arts listed majors and extended major

48 credit points
You must complete one of the following majors with no more than 12 credit points at level one and at least 18 credit points at level three.

APAC - Psychology extended major

60 credit points
If you are completing the APAC Psychology extended major below you will be required to complete 60 credit points of Psychology units and 36 credit points of Arts units which must include a minor (24 credit points) and signature elements (12 credit points).

Part B. Arts specified study

48 credit points
You must complete an arts listed minor in an area of study different from your chosen arts major from Part A. You must also complete a further 24 credit points of arts electives which must include 12 credit points of signature element units.

Arts listed minor

24 credit points
You must complete an arts listed minor in an area of study different from your chosen arts major from Part A. You must also complete a further 24 credit points of arts electives which must include 12 credit points of signature element units.

Signature element units

12 credit points
You must complete 12 credit points from the following groups

Global immersion

You may complete the following unit or any of the Arts Faculty study tours or semester length programs

Intercultural expertise

Professional experience

Innovation capability

Additional Arts units

12 credit points
You must complete 12 credit points of elective units from the Faculty of Arts.
The handbook's description of this structure

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Arts

A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:

Part A. Arts listed major

This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.

Part B. Arts specified study

This will expose you to several arts disciplines areas of study contributing breadth to your knowledge of the arts, humanities and social sciences. It will also give you the opportunity to learn about several areas of study before finalising your choice of major and minor. 

Course requirements

You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 points, of which 96 points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).

Units are 6 credit points unless otherwise stated.

Areas of study

Majors (28)

Minors (37)

Entry requirements

Guaranteed ATAR and selection rank

78; International: UERT Year 12/Foundation Band 3+ (82.5-84.99); UERT Post-Secondary Band 2 (Credit)

Other applicants

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.

Monash College entry requirements:
Diploma of Business (Business stream) Part 2 average: 62%
Monash University Foundation Year average: 70%

Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.



English language

Monash Minimum: Level A, that is: IELTS: 6.5 overall (no band lower than 6.0); or TOEFL Paper-based test: 550 with a TWE of 4.5; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Pathways

Refer to the Course description for each partner course

More information

Progression to further studies

Refer to the Course description for each partner course.

Professional accreditation

Subject to unit choice, the Bachelor of Business Specialist degrees are accredited by relevant Australian professional bodies. Refer to the Monash Business School's professional recognition page.

Other information

This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Common questions

How long is Bachelor of Marketing and Bachelor of Arts?

4 years full time, 192 credit points. At 24 credit points a semester, that is 8 semesters of full-time study.

What majors can I take in Bachelor of Marketing and Bachelor of Arts?

29 majors in 2020, including Anthropology; Archaeology and ancient history; Chinese studies; Communications and media studies; Criminology; Digital Humanities; Film and screen studies; and French studies.

What ATAR do I need for Bachelor of Marketing and Bachelor of Arts?

The guaranteed ATAR listed for 2020 entry is 78.

Where can I study Bachelor of Marketing and Bachelor of Arts?

At Caulfield.

How do I plan my Bachelor of Marketing and Bachelor of Arts units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification
Bachelor Degree
AQF level
Level 7
Credit points
192
Full time
4 Years
Part time
8 Years
Maximum time
10 years
Faculty
Faculty of Business and Economics
CRICOS code
097260M
Abbreviation
BMktg/BA
Award titles
Bachelor of MarketingBachelor of Arts
Handbook years
20202021202220232024202520262027