B2039 Bachelor of Marketing and Bachelor of Arts

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course structured in four parts. In the double degree you complete:

Part A. Core studies

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Discipline studies

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone studies

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Arts

A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete:

Part A. Major studies

This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.

Part B. Specified studies 

This will expose you to several arts disciplines contributing breadth to your knowledge of the arts, humanities and social sciences. You will have the flexibility of learning about several areas of study before finalising your choice of major. You will also build skills and abilities that employers value and seek by completing units from the Professional Futures domain. 

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee, Global Immersion Guarantee and Volunteering. These flagship rich educational experience units may be credited towards your degree if approved by the faculty. There are both 6 and 12 credit point unit options available.

If you are enrolled in a double degree it may be possible to use 6 credit points from each degree to do the Global Immersion Guarantee (12 credit points). For information on eligible double degree combinations please see Global Immersion Guarantee.