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MKX3631Marketing internship

UnitLevel 3|6 credit points|Business and Economics

Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...

Semester 1Semester 2Caulfield

MKF2401Marketing issues in packaging design

UnitLevel 2|6 credit points|Business and Economics

Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and...

Semester 2Caulfield

BTX3181Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and...

Semester 1Caulfield

MKF5955Marketing management: Theory and practice

UnitLevel 5|6 credit points|Business and Economics

Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's...

Semester 1Semester 2Caulfield

MKF3121Marketing planning and implementation

UnitLevel 3|6 credit points|Business and Economics

"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for...

Semester 1Semester 2Caulfield

MKF3151Marketing planning and strategy

UnitLevel 3|6 credit points|Business and Economics

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Semester 1Semester 2Caulfield

MKF5912Marketing research

UnitLevel 5|6 credit points|Business and Economics

Making decisions without a true understanding is like walking in the dark. One way to acquire reliable and relevant information is through conducting rigorous marketing research. In this unit, you will learn a systematic and objective...

Semester 1Caulfield

MKF2121Marketing research methods

UnitLevel 2|6 credit points|Business and Economics

The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques....

Semester 1Semester 2Caulfield

MKF5351Marketing strategy masterclass

UnitLevel 5|12 credit points|Business and Economics

This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program...

Semester 1Semester 2Caulfield

MKX4050Marketing theory

UnitLevel 4|6 credit points|Business and Economics

Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to...

Semester 1Caulfield

MKF1120Marketing theory and practice

UnitLevel 1|6 credit points|Business and Economics

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...

Semester 1Semester 2Caulfield

BTF5801Masters research paper

UnitLevel 5|6 credit points|Business and Economics

This unit requires you to formulate a research topic on a business law related area of study and complete an individual research project. Seminars will be conducted at which you will present progress and final reports on your research...

Semester 1Caulfield

DGN2033Material explorations

UnitLevel 2|6 credit points|Art, Design and Architecture

This unit develops your hands-on making skills and knowledge for the effective and intelligent use of materials and processes. It provides you with a chance to engage in different thematic investigations around traditional, contemporary,...

Semester 1Semester 2Caulfield

SCU1021Material transformations: Ceramics

UnitLevel 1|6 credit points|Art, Design and Architecture

This unit will engage with the practice of working with clay based processes and will look at current exhibitions of contemporary artists that employ ceramics in their practices. You will explore the potential of clay in forming objects,...

Semester 1Caulfield

JWL2313Material transformations: Contemporary jewellery practices

UnitLevel 2|6 credit points|Art, Design and Architecture

In this unit, the experience of previous units is used to incrementally build upon and extend your knowledge and experience in both making and critical thinking. The continued research of contemporary jewellery and its various contexts...

Semester 2Caulfield

GLS1231Material transformations: Foundations in hot glass forming

UnitLevel 1|6 credit points|Art, Design and Architecture

This unit introduces you to the foundational techniques of glass working and glass blowing, along with finishing methods relevant to contemporary Fine Art or Design. You will develop technical skills through hands-on assignments and...

Semester 1Semester 2Caulfield

SCU2021Material transformations: Glass and sculptural forming

UnitLevel 2|6 credit points|Art, Design and Architecture

This unit introduces you to contemporary thinking about working with materials, the unique properties of specific material, like glass, and the potential for material transformation in creative practices. The unit will focus on the...

Semester 1Semester 2Caulfield

JWL2311Material transformations: Jewellery and object forming

UnitLevel 2|6 credit points|Art, Design and Architecture

This unit introduces you to the practice and research of contemporary jewellery and object-based work and is taught through fine art and design methodologies. The emphasis in this unit is on engaging studio processes that combine making...

Semester 1Caulfield

ETF2700Mathematics for business

UnitLevel 2|6 credit points|Business and Economics

The topics covered in this unit include: the linear model, linear simultaneous equations, non-linear functions, index numbers, financial mathematics, derivatives and partial differentiation, integration, optimisation (constrained and...

Semester 1Semester 2Caulfield

ETF5970Mathematics for business

UnitLevel 5|6 credit points|Business and Economics

The topics covered in this unit include: the linear model, linear simultaneous equations, non-linear functions, index numbers, financial mathematics, derivatives and partial differentiation, integration, optimisation (constrained and...

Semester 1Semester 2Caulfield