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MKW3610Marketing strategy and implementation

UnitLevel 3|6 credit points|Business and Economics

The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and...

Semester 1Semester 2Malaysia

MKC3140Marketing strategy implementation

UnitLevel 3|6 credit points|Business and Economics

This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation,...

Semester 2Clayton

MKF5351Marketing strategy masterclass

UnitLevel 5|12 credit points|Business and Economics

This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program...

Semester 1Semester 2Caulfield

MKTS-PSPECMarketing studies

Area of studySpecialisation|Postgraduate|96 credit points|Business and Economics

This specialisation will prepare you for undertaking PhD research in the discipline of Marketing. You will develop a deep understanding of the academic approaches in Marketing through coursework units that will train you for successful...

MKX4050Marketing theory

UnitLevel 4|6 credit points|Business and Economics

Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to...

Semester 1Caulfield

MKF1120Marketing theory and practice

UnitLevel 1|6 credit points|Business and Economics

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...

Semester 1Semester 2Caulfield

MKI1120Marketing theory and practice

UnitLevel 1|6 credit points|Business and Economics

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...

Indonesia

B6038Master of Accounting

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

If you're seeking advanced knowledge and expertise in accounting, this course is for you. Designed to provide you with the skill set required to successfully operate as a specialist in the accounting profession, it is suitable for...

B6014Master of Actuarial Studies

CourseMaster's Degree (Coursework)|Postgraduate|96 credit points|Business and Economics

This course will prepare you to work in actuarial and risk management fields. You will also progress toward qualifications to become an accredited Actuary. Depending on academic results you may receive accreditation for the Foundation...

B6039Master of Advanced Finance

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

This course offers advanced expertise in quantitative and qualitative finance across a broad range of industry relevant and specific areas of finance. Designed for recent finance graduates and professionals within the finance industry,...

B6028Master of Analytics

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

In this online Master’s degree you will extend your expertise in analytics and gain critical knowledge and skills required to make informed business decisions using complex data. You will gain foundational knowledge in python programming...

B6036Master of Applied Econometrics

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

This course provides professional education for those wishing to become econometric professionals. It has a strong emphasis on developing analytical skills and offers a solid grounding and professional competence in aspects of commerce...

B6043Master of Applied Econometrics and Master of Advanced Finance

CourseMaster's Degree (Coursework)|Postgraduate|96 credit points|Business and Economics

Are you a business professional that enjoys working with big data, while keen on gaining an advanced understanding of global money markets? This double master's degree provides those seeking a career in data analysis and forecasting with...

B6042Master of Applied Marketing

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

This course is designed for experienced professionals in any business domain who seek cutting edge theoretical knowledge and problem solving skills in marketing. Designed with a comprehensive, intellectually stimulating, set of marketing...

B6004Master of Banking and Finance

CourseMaster's Degree (Coursework)|Postgraduate|96 credit points|Business and Economics

This comprehensive master's degree will provide you with a thorough understanding of the banking and finance industry. Designed for people who have limited prior knowledge in finance and are looking to enter the industry, the course is...

B6005Master of Business

CourseMaster's Degree (Coursework)|Postgraduate|96 credit points|Business and Economics

This course provides an innovative and industry-focused graduate program, with a strong emphasis upon professional development, business practice and social responsibility. It will suit a wide range of prospective students, primarily...

B6029Master of Business Administration (Digital)

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

In the age of disruption, strategic managers face relentless pressure to keep pace with an increasingly digital and dynamic business environment. The Master of Business Administration (Digital) provides the knowledge and skills you need...

B6022Master of Business Analytics

CourseMaster's Degree (Coursework)|Postgraduate|96 credit points|Business and Economics

Become empowered as a quantitative citizen. By leveraging open data and the most powerful open source software available today you will learn how to fish, rather than be fed. This course is designed to develop thinking, computing and...

B6027Master of Business Innovation

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

B6026Master of Business Management

CourseMaster's Degree (Coursework)|Postgraduate|72 credit points|Business and Economics

The Master of Business Management is an integrated and practical introduction to the practice of business management in a contemporary, dynamic and digital context. In this degree, you will learn how organisations can thrive in the context...