APG5183 International tourism marketing research project
Faculty of Arts
APG5183 International tourism marketing research project is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 12
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 288 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before APG5183
No prerequisites or corequisites besides the enrolment rules below.
After APG5183
No unit lists APG5183 as a prerequisite in the 2020 handbook.
Enrolment rules
Overview
This is a research project unit designed for students who are focused on developing a career in international tourism marketing and destination development.
The centre piece of this unit is an European study tour to Riga, Latvia and Berlin to attend ITB, the world's largest tourism conference and marketing trade fair, held annually in Germany. Pre-departure classes in Melbourne are supported by a specifically designed industry seminar and site visit program in Riga (in partnership with the University of Latvia) highlighting the development and marketing of the nation as an international tourism destination. In Berlin a half day research workshop and a seminar series program of industry speakers is arranged prior to the start of the ITB symposium and trade fair.
Over the week spent at ITB, students have a unique opportunity to attend international marketing case study seminars, interact with and hear from key representatives of the global tourism industry and undertake project focused primary research relevant to the development of international tourism markets. Learning in this global context combines with theoretical approaches to give context to student-led research projects.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Flexible |
Learning outcomes
When you finish this unit, you should be able to:
- 1
Critically assess the opportunities and challenges facing international tourism marketing and product development, particularly in the context of developing tourism economies;
- 2
Demonstrate effective skills in research design, methods, analysis and project management;
- 3
Collaborate constructively with fellow students in designing and undertaking a substantial research project in an international professional context;
- 4
Produce written work and oral presentations to deadline, making effective use of the conventions of scholarly presentation, including citations and bibliography where required;
- 5
Develop confidence in approaching and working with individuals and organisations in a professional international setting.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Jeff Jarvis
- Unit Coordinators
- Dr Jeff Jarvis
Common questions
What are the prerequisites for APG5183?
APG5183 has no prerequisites, but enrolment rules apply.
When is APG5183 offered?
In 2020, APG5183 runs in Semester 1 at Caulfield.
How much work is APG5183?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.