APG5183 International tourism marketing research project
Faculty of Arts
APG5183 International tourism marketing research project is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts, offered in 2025 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 12
- Offered in 2025
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 288 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before APG5183
No prerequisites or corequisites besides the enrolment rules below.
After APG5183
No unit lists APG5183 as a prerequisite in the 2025 handbook.
Enrolment rules
Prerequisite: APG5389 or with approval from the program director.
Overview
This is a research project based unit designed for students who are focused on developing a career in international tourism marketing and destination development.
The centrepiece of this unit is a European industry study tour followed by attendance at ITB Berlin, the world's largest travel symposium and trade fair.
Pre and post departure classes are delivered on campus with a focus on the internationalisation process of destinations and their overall competitiveness in the global tourism economy.
The workshops are supported by a specifically designed industry seminar and site visit program in the Baltic States highlighting the development of the tourism economy and attendance at the ITB Berlin industry symposium.
Learning in this global context combines with theoretical approaches to give context to student-led research projects.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Bld blk |
Assessment
- PresentationsPresentation30%
- Online testQuiz / Test40%
- ReportWritten30%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Critically assess the opportunities and challenges facing international tourism marketing and product development, particularly in the context of developing tourism economies;
- 2
Demonstrate effective skills in research design, methods, analysis and project management;
- 3
Collaborate constructively with fellow students in designing and undertaking a substantial research project in an international professional context;
- 4
Produce written work and oral presentations to deadline, making effective use of the conventions of scholarly presentation, including citations and bibliography where required;
- 5
Develop confidence in approaching and working with individuals and organisations in a professional international setting.
Workload and teaching
- Lectures12 hours
- Seminars36 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
This unit requires access to a laptop that meets minimum specifications (https://www.monash.edu/esolutions/students/bring-your-own-device-byod). Free specialist software is available via MoVE (https://www.monash.edu/learning-teaching/innovation/learning-technologies/move).
Contacts
- Unit Coordinators
- Dr Jeff Jarvis
- Chief Examiners
- Dr Jeff Jarvis
Common questions
What are the prerequisites for APG5183?
APG5183 has no prerequisites, but enrolment rules apply.
When is APG5183 offered?
In 2025, APG5183 runs in Semester 1 at Caulfield.
How much work is APG5183?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does APG5183 have an exam?
No. APG5183 has 3 assessment tasks and no exam.