MajorUndergraduate

BEHAVCOM05 Behavioural commerce

Faculty of Business and Economics

Behavioural commerce (BEHAVCOM05) is a major worth 48 credit points, listing 13 units, taught at Clayton. It is offered in 2 courses: Bachelor of Commerce and Diploma of Higher Education.

Credit points: 48
Units: 13
Campus: Clayton
Offered in: 2 courses

The 2027 handbook has no page for BEHAVCOM05. This is its 2024 entry, the latest one.

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Requisite map

Overview

An understanding of how people and organisations behave is important for career success. This major brings together expertise from economics, management, marketing and psychology to provide an in-depth, multidisciplinary approach to a study of the concepts that will provide the knowledge and skills to enable graduates to seek employment in a wide range of fields.

Availability
Behavioural commerce is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.

Double degree students will not be able to change majors following completion of PSY1011 Psychology 1A due to course rules regarding maximum level 1 units. It is recommended students discuss their options with relevant Student Services staff.

Structure

Rules

No more than 12 credit points at Level 1 may be credited to a major and at least 18 points must be credited to the major at Level 3.

Core units12 credit points

You must complete the following units

Additional behavioural commerce units36 credit points

You must complete 36 credit points from the following, with at least 3 units (18 credit points) at Level 3.

Courses that offer it

Learning outcomes

In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:

1
Use psychology to help explain the behaviour of key stakeholders in the economy, including consumers, producers and managers in organisations such as firms, corporations and the public sector

Common questions

Which courses offer Behavioural commerce?

2 courses in 2024: Bachelor of Commerce and Diploma of Higher Education.

What units are in Behavioural commerce?

It lists 13 units, including ECC2600, ECC3600, ECC3671, MGC2230, MGX3100, MGX3991, MKC2110 and MON2100. The structure above shows which are required and which you choose.

Major details

Type: Major
Study level: Undergraduate
Credit points: 48

Faculty: Faculty of Business and Economics
Handbook years: 2020 2021 2022 20232024