BHCM-MAJ Behavioural commerce

Behavioural commerce bridges economics, management, marketing, and psychology to deeply analyse and predict how individuals, consumers, and organisations make decisions. This multidisciplinary major equips you with insights into buyer behaviour, organisational psychology, behavioural economics, and diversity metrics. You will develop exceptional research validation, critical thinking, and communication skills, while assessing the ethical, responsible application of digital tools and AI in tracking market patterns. This training equips you for diverse career fields, including marketing analytics, human resource management, consumer protection, and strategic policy development.

Availability
Behavioural commerce is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.

Double degree students will not be able to change majors following completion of PSY1011 Psychology 1A due to course rules regarding maximum level 1 units. It is recommended students discuss their options with relevant Student Services staff.