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Requisite map

The 2020 handbook lists no units for A2002 itself. Pick an area of study to see its units.

Overview

The Bachelor of Media Communication responds to the increasing global demand for graduates with a deep understanding of the role of media in contemporary social, cultural and economic life and well-developed professional skills in communication. The course will provide you with analytical and critical thinking skills through a core program of professional communication practice alongside specialist study in a related field such as journalism, media, screen and public relations. The core units will offer a range of practical experiences utilising the Monash Media Lab.

You will develop cross-cultural competency, social awareness and a global outlook. This course is suited for students who wish to pursue a career in media communication occupations across a broad range of media industry sectors and other professional domains, including government, corporate and NGO. Relevant occupations include journalist, video producer, media content coordinator, public relations professional, digital communications coordinator, director of social media, researcher, media educator.

SPECIALISATIONS

Journalism

The Monash Journalism Program is one of the most dynamic in Australia. One of the key strengths of Monash Journalism is its foundational teaching of both the practice of journalism addressing all production technologies (print, broadcasting and podcasting, photojournalism and digital) and the study of journalism. Our program is designed for students to understand the history, power and context of journalism alongside units, which offer practical experience using multifaceted platforms and technologies. In doing so, it prepares students for the professional practice of high-quality journalism. This blending of critical enquiry and industry engagement provides students with an opportunity to explore journalism in all its facets, and to address the vital issues of the media today.

The program is taught by award-winning journalists and renowned journalism academics, in a multi-million-dollar purpose-built facility at the Caulfield campus. Monash Journalism is designed to facilitate entry to an exciting and challenging profession providing internship opportunities. It imparts advanced skills in research and communication for professional practice and is founded on the principle that robust and accurate journalism is an essential component of a democratic society. Students from many other disciplines and areas of study take our journalism units to learn critical skills in communication in a variety of approaches and media platforms, which improves their employability.

Media

The media specialisation provides a strong, grounded understanding of contemporary media. You will gain in-depth knowledge of media studies as a discipline and develop skills in media analysis that have applications across a wide range of professional contexts - from social media strategy in organisations to media management and communication and media policy. You will develop an understanding of the transition from ‘broadcast’ to ‘networked’ media systems and of the social, economic and political disruptions this transition has brought around the world. The specialisation introduces principles for making critical and ethical judgments relevant to professional practice in the new media environment. It offers an international approach, providing opportunities to locate yourself as a responsible global citizen.

Screen

Screen industries, technologies and cultures are changing faster than ever before. This specialisation provides you with the knowledge to understand these transformations, navigating how film, television and newer screen formats have led to and function within contemporary media ecologies. You will study an extensive range of units covering historical, analytical and practical approaches to screen content and formats from around the world. In this, you will consider current academic debates concerning the shift from local to global and analog to digital economies, and also address issues to do with the representation of gender, race and class on screen. The screen specialisation also combines conceptual and practical video production skills relevant to a broad range of media platforms and screen cultures.

Public relations

This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creation and media production you need for professional practice in a complex and dynamic communication environment.

Course structure

Rules

Elective units may be at any level, however, no more than 60 credit points can be credited to the media communication course at level 1 and a minimum of 36 credit points must be completed at level 3, of which 24 credit points must be from the specialisation. It is recommended that you complete level 1 sequences first as these lay the foundation for further study. Gateway units (24 credit points) must be chosen from two specialisations in the first year of study. You are required to nominate your chosen specIalisation at the end of your first year of study.

a.) Common units36 credit points

Level 1 core units

12 credit points

You must complete the following units

Level 2 core units

12 credit points

You must complete 12 credit points from the following units

Level 3 core units

12 credit points

You must complete 12 credit points from the following units

b.) Gateways24 credit points

You must complete gateway units (24 credit points) from two specialisations in your first year of study. One specialisation must be nominated at the end of first year.

Journalism

Media

Public relations

Screen

c.) Specialisations36 credit points

You must complete the remaining core and elective units (36 credit points) in your nominated specialisation

Part D. Free electives48 credit points

You must complete 48 credit points of free elective study. Free elective units in all specialisations enable you to further your knowledge of your specialisation, or media communication more broadly. Units from the elective lists for the specialisations in this course are recommended, as are any remaining cornerstone or capstone units from any of the specialisations (see below). Elective units may be chosen from the faculty or across the University as long as you have the prerequisites and there are no restrictions on admission to the units. The units may be at any level, however, no more than 60 credit points at level 1 can be credited to the Bachelor of Media Communication. You may need permission from the owning faculty to enrol in some units taught by other faculties. If you are in a double degree course, some units required for the other degree are credited as electives towards the media communications specialist degree.

Cornerstone and capstone units

Journalism elective list

Media elective list

Public relations elective list

Note ATS1298 is only available to students completing ATS1280 for the Media specialisation.

Screen elective list

Domestic field trip

ATS2846Screening MelbourneNo reviews yet6 cp

International Study Tours

The handbook's description of this structure

The course develops through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Part A. Strategic knowledge

These studies build students' competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.

Part B. Practical and professional skills

This involves developing students’ competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students’ competency in ethical and legal aspects of media communication.

Part C. Collaboration and leadership

This involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Part D: Free elective study

Free elective units in all specialisations enable students to further their knowledge of their specialisation, or media communication more broadly, or to select units from across the University in which they are eligible to enrol. For students in a double degree course, some units required for the other degree can also be credited as electives towards the media communication specialist degree.

Master's accelerated pathway

If you are a high achieving student, have completed all of the requirements for the Bachelor of Media Communication and are in good standing with the faculty, you may be able to progress to a master's course.

By the second year of the course you will have decided on your intended major, and confirmed your destination master's degree. You will use four of your elective studies (Part C) to complete 24 credit points of specified units from your destination master's degree.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

The course comprises 144 points, of which 96 points are media communication studies and 48 points are free electives.

The course develops through theme studies: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Elective units may be at any level, however, no more than ten units (60 points) can be credited to the media communication course at level 1 and a minimum of 36 points must be completed at level 3, of which 24 points must be from the specialisation. It is recommended that you complete level 1 sequences first as these lay the foundation for further study.

Gateway units (24 points) must be chosen from two specialisations in the first year of study. You are required to nominate your chosen specIalisation at the end of your first year of study.

Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership (96 points)

a.) Common units (36 points)

You must complete:

The following two units (12 points)

ATS1206 Media challenges
ATS1119 Communicating in the digital era

Two of the following units (12 points)

ATS2186 Audio lab
ATS2187 Video lab
ATS2188 Writing lab

Plus 12 points chosen from:

ATS3129 Arts internship (12 points)
ATS3130 Arts international internship (12 points)
ATS3191 Media analytics lab
ATS3192 Media entrepreneurship lab
ATS3193 Virtual reality lab

b.) Gateways (24 points)

You must complete gateway units (24 points) from two specialisations in your first year of study. One specialisation must be nominated at the end of first year.

Journalism

You must complete:

Two level 1 gateway units (12 points):

ATS1089 Fundamentals of journalism
ATS1090 Practice of journalism

Media

You must complete:

Two level 1 gateway units (12 points):

ATS1279 Media and culture
ATS1280 Understanding the media

Screen

You must complete:

Two level 1 gateway units (12 points):

ATS1304 Introduction to television studies
ATS1305 Introduction to film studies

Public relations

You must complete:

Two gateway level 1 gateway units (12 points):

ATS1125 Public relations foundations
ATS1280 Understanding the media

c.) Specialisations (36 points)

You must complete the remaining core and elective units (36 points) in the nominated specialisation as listed below:

Journalism

You must complete:

One level 2 cornerstone unit (6 points) chosen from:

ATS2784 News and power
ATS2787 Social media and digital journalism

One level 3 capstone unit (6 points):

ATS3786 Journalism, law and ethics

Plus one of the following (6 points):

ATS3265 Broadcast studio journalism
ATS3645 Journalism and global change

Three units (18 points) chosen from:

the remaining cornerstone and capstone units, and from the elective list below

Media

You must complete:

One level 2 cornerstone unit (6 points) chosen from:

ATS2436 New media: From the telegraph to Twitter
ATS2439 Youth media: Understanding media research
ATS2440 The public sphere

One level 3 capstone unit (6 points) chosen from:

ATS3732 Communications and media studies: Contemporary debates
ATS3964 Gender, race and media practices

Four units (24 points) chosen from:

the remaining cornerstone and capstone units, and from the elective list below

Screen

You must complete:

One level 2 cornerstone unit (6 points) chosen from:

ATS2529 Australian film and television: Local and global
ATS2964 Screen theories

One level 3 capstone unit (6 points) chosen from:

ATS3969 Screen studies in the digital era
ATS3970 The audio visual essay

Four units (24 points) chosen from:

the remaining cornerstone and capstone units, and from the elective list below

Public relations

You must complete:

Two level 2 cornerstone units (12 points):

ATS2455 Public relations strategy
ATS2996 Public relations and society

Two level 3 capstone units (12 points):

ATS3254 Campaign management
ATS3262 Critical issues in public relations

Two units (12 points) chosen from the elective list below.

ELECTIVE LIST:

Journalism elective list

ATS2169 Photojournalism
ATS2219 Sports journalism
ATS2282 Essentials of news reporting: public forums
ATS2324 Climate change communication
ATS2788 Podcasting and audio journalism
ATS3002 Documentary
ATS3062 Digital production
ATS3113 Reporting the Arts circuit
ATS3324 Lifestyle journalism
ATS3789 Video journalism
ATS3919 Journalism professional placement
ATS3935 Professional practice

Media elective list

ATS2250 Communications and cultures in the global era
ATS2280 Video games: Industry and culture
ATS2324 Climate change communication
ATS2538 Film and television institutions
ATS2784 News and power
ATS3221 The music industries
ATS3445 Communications ethics, policy and law
ATS3760 Global communications
ATS3935 Professional practice

Screen elective list

ATS2535 Storytelling in film and television: From classical narrative to art cinema
ATS2538 Film and television institutions
ATS2845 Screenwriting for media production
ATS3983 Screen project: From film theory to digital video practice
ATS3539 Asian cinema and television
ATS3540 Documentary and realism in film and television

Public relations elective list

ATS1298 Professional writing*
ATS2250 Communications and cultures in the global era
ATS2324 Climate-change communication
ATS2436 New media: from the telegraph to Twitter
ATS3306 Digital storytelling
ATS3445 Communications ethics, policy and law
ATS3760 Global communications
ATS3732 Communications and media studies: Contemporary debates
MKF3461 Marketing communication

* this elective unit is only available to students completing ATS1280 for the Media specialisation.

Domestic Field Trips

ATS2846 Screening Melbourne (Screen)

International Study Tours

ATS2295/ATS3295 Screening contemporary Europe
ATS3795 Global correspondent (Journalism)

Part D. Free electives (48 points)

Free elective units in all specialisations enable you to further your knowledge of your specialisation, or media communication more broadly. Units from the elective lists for the specialisations in this course are recommended, as are any remaining cornerstone or capstone units from any of the specialisations.

Elective units may be chosen from the faculty or across the University as long as you have the prerequisites and there are no restrictions on admission to the units. The units may be at any level, however, no more than ten units (60 points) at level 1 can be credited to the Bachelor of Media Communication.

Free electives can be identified using the browse units tool and indexes of units in the current edition of the Handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. You may need permission from the owning faculty to enrol in some units taught by other faculties.

If you are in a double degree course, some units required for the other degree are credited as electives towards the media communications specialist degree.

Areas of study

Specialisations (4)

Learning outcomes

These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.

Upon successful completion of this course it is expected that you will be able to:

1
identify, research and analyse the great media and communications challenges of our age and develop creative and effective solutions
2
demonstrate in-depth knowledge of a specialist media and communications discipline
3
work both independently and as part of a team to encompass diverse abilities and perspectives
4
show evidence of conceptual and technical skills in a specific media and communications practice
5
understand the principles for making critical and ethical judgments regarding professional media and communications practice
6
apply knowledge of media communication to a range of professional contexts
7
exercise cross-cultural competency and social responsibility as a global citizen
8
communicate effectively with diverse audiences and in a variety of formats.

Entry requirements

Guaranteed ATAR and selection rank

72; International: UERT Year 12/Foundation Band 3 (80-82.49); UERT Post-Secondary Band 2 (Credit)

Other applicants

All applicants must satisfy the equivalence of the VCE subject prerequisites demonstrating the required level of performance in Year 12 or equivalent in English https://www.monash.edu/admissions/english-language-requirements

VET Diploma graduates: To be considered, applicants who have completed VCE or its equivalent and who are applying with a Humanities or Social Science based diploma will require an average result of at least 60%. Applicants who have not completed VCE but have completed a Humanities or Social Science based diploma will require an average result of at least 70%
Programs that involve competency-based assessment without grades or marks will not meet the admission requirements.

VET Certificate IV graduates
To be considered, applicants who have completed VCE or its equivalent and who are applying with a Humanities or Social Science based Cert IV will require an average result of at least 80%.
Programs that involve competency-based assessment without grades or marks will not meet the admission requirements.
No credit is granted for these studies.

University
To be considered on the basis of tertiary study alone, applicants who have completed VCE or equivalent will be required to complete the equivalent of one year (48 credit points) of a recognised university degree and will require an average result of at least 60% (including failed units). For applicants who have completed less than the equivalent of one year of study, both the senior secondary qualification results and the units completed will be considered.

For applicants who do not have any formal qualifications completion of two single units at an Australian higher education or equivalent overseas educational institution satisfy minimum entry requirements, but four units are recommended to be competitive for selection, especially in Humanities or Social Science areas. Applicants should have at least a 60% average in their studies (including failed units). Studies must have been completed within five years of intended commencement.

English language

Monash Minimum: Level A, that is: IELTS: 6.5 overall (no band lower than 6.0); or TOEFL Paper-based test: 550 with a TWE of 4.5; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Pathways

A0001 Monash Transition Program

More information

Notes for students

2021 Monash University Global Campus Program
If you're unable to start this course in Australia, due to COVID-19 restrictions, you can start this course on-campus at Monash University Malaysia in semester one 2021, then continue in Australia once restrictions are eased. Find out more.

Other information

The Bachelor of Media Communication responds to the increasing global demand for graduates with a deep understanding of the role of media in contemporary social, cultural and economic life and well-developed professional skills in communication. The course will provide you with analytical and critical thinking skills through a core program of professional communication practice alongside specialist study in a related field such as journalism, media, screen and public relations. The core units will offer a range of practical experiences utilising the Monash Media Lab.

You will develop cross-cultural competency, social awareness and a global outlook. This course is suited for students who wish to pursue a career in media communication occupations across a broad range of media industry sectors and other professional domains, including government, corporate and NGO. Relevant occupations include journalist, video producer, media content coordinator, public relations professional, digital communications coordinator, director of social media, researcher, media educator.

SPECIALISATIONS

Journalism

The Monash Journalism Program is one of the most dynamic in Australia. One of the key strengths of Monash Journalism is its foundational teaching of both the practice of journalism addressing all production technologies (print, broadcasting and podcasting, photojournalism and digital) and the study of journalism. Our program is designed for students to understand the history, power and context of journalism alongside units, which offer practical experience using multifaceted platforms and technologies. In doing so, it prepares students for the professional practice of high-quality journalism. This blending of critical enquiry and industry engagement provides students with an opportunity to explore journalism in all its facets, and to address the vital issues of the media today.

The program is taught by award-winning journalists and renowned journalism academics, in a multi-million-dollar purpose-built facility at the Caulfield campus. Monash Journalism is designed to facilitate entry to an exciting and challenging profession providing internship opportunities. It imparts advanced skills in research and communication for professional practice and is founded on the principle that robust and accurate journalism is an essential component of a democratic society. Students from many other disciplines and areas of study take our journalism units to learn critical skills in communication in a variety of approaches and media platforms, which improves their employability.

Media

The media specialisation provides a strong, grounded understanding of contemporary media. You will gain in-depth knowledge of media studies as a discipline and develop skills in media analysis that have applications across a wide range of professional contexts - from social media strategy in organisations to media management and communication and media policy. You will develop an understanding of the transition from ‘broadcast’ to ‘networked’ media systems and of the social, economic and political disruptions this transition has brought around the world. The specialisation introduces principles for making critical and ethical judgments relevant to professional practice in the new media environment. It offers an international approach, providing opportunities to locate yourself as a responsible global citizen.

Screen

Screen industries, technologies and cultures are changing faster than ever before. This specialisation provides you with the knowledge to understand these transformations, navigating how film, television and newer screen formats have led to and function within contemporary media ecologies. You will study an extensive range of units covering historical, analytical and practical approaches to screen content and formats from around the world. In this, you will consider current academic debates concerning the shift from local to global and analog to digital economies, and also address issues to do with the representation of gender, race and class on screen. The screen specialisation also combines conceptual and practical video production skills relevant to a broad range of media platforms and screen cultures.

Public relations

This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creation and media production you need for professional practice in a complex and dynamic communication environment.

Contacts

Academic Coordinator: Dr Zala Volcic

Common questions

How long is Bachelor of Media Communication?

3 years full time, 144 credit points. At 24 credit points a semester, that is 6 semesters of full-time study.

What specialisations can I take in Bachelor of Media Communication?

4 specialisations in 2020, including Journalism, Media, Public relations and Screen.

What ATAR do I need for Bachelor of Media Communication?

The guaranteed ATAR listed for 2020 entry is 72.

Where can I study Bachelor of Media Communication?

At Caulfield.

How do I plan my Bachelor of Media Communication units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification: Bachelor Degree
AQF level: Level 7
Credit points: 144
Full time: 3 Years
Part time: 6 Years
Maximum time: 8 years

Faculty: Faculty of Arts
CRICOS code: 093854F
Abbreviation: BMediaComn
Award title: Bachelor of Media Communication
Handbook years: 20202021 2022 2023 2024 2025 2026 2027