Search units & courses
Every unit, course, major, minor and specialisation in the Monash handbook, with requisite maps and course structures.
MKX3481Marketing channels
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The marketing task is not complete until customers receive their goods. Distribution is the process that makes that happen. The primary aim of this unit is the development and management of distribution channels in order to meet your...
Semester 2CaulfieldClayton
MKF3461Marketing communication
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business...
Semester 1Semester 2Caulfield
MKC3460Marketing communication in the digital age
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social...
Semester 2Clayton
MKF2131Marketing decision analysis
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of...
Semester 1Semester 2Caulfield
MKW1120Marketing fundamentals
No reviews yetUnitLevel 16 credit pointsBusiness and Economics
Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and...
Semester 1Semester 2Malaysia
MKF2801Marketing insights
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills...
Semester 1Semester 2Caulfield
MKX3631Marketing internship
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...
Semester 1Semester 2Caulfield
MKF2401Marketing issues in packaging design
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and...
Semester 2Caulfield
BTC3300Marketing law
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights,...
Semester 2Clayton
BTX3181Marketing law
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and...
Semester 1Caulfield
MKF3121Marketing planning and implementation
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for...
Semester 1Semester 2Caulfield
MKF3151Marketing planning and strategy
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Semester 1Semester 2Caulfield
MKC2500Marketing research analysis
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant...
Semester 1Clayton
MKF2121Marketing research methods
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques....
Semester 1Semester 2Caulfield
MKW2420Marketing research methods
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. You will be introduced to basic types of research and their objectives, formulating research designs and...
Semester 1Semester 2Malaysia
MKSC-MAJMarketing science
No reviews yetArea of studyMajorUndergraduate48 credit pointsBusiness and Economics
Marketing science combines marketing theory, consumer insight, market research, and data-informed decision-making to help organisations understand markets and solve business challenges. The major develops your ability to analyse consumer...
MKSC-MINMarketing science
No reviews yetArea of studyMinorUndergraduate24 credit pointsBusiness and Economics
Marketing science builds the foundational quantitative and analytical skills required to interpret market metrics and support data-driven consumer tracking. This minor bridges fundamental marketing principles with exploratory data...
MKW3610Marketing strategy and implementation
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and...
Semester 1Semester 2Malaysia
MKC3140Marketing strategy implementation
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation,...
Semester 2Clayton
MKX4050Marketing theory
No reviews yetUnitLevel 46 credit pointsBusiness and Economics
Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to...
Semester 1Caulfield