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BTX3181Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and...

Semester 1Caulfield

MKM5330Marketing management in digital age

UnitLevel 5|6 credit points|Business and Economics

This unit aims to develop a comprehensive understanding of contemporary marketing strategies, tools, and practices in the rapidly evolving digital landscape. The unit covers digital marketing fundamentals, consumer behaviour in digital...

Semester 1Malaysia

MKF5955Marketing management: Theory and practice

UnitLevel 5|6 credit points|Business and Economics

Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's...

Semester 1Semester 2Caulfield

MKF3121Marketing planning and implementation

UnitLevel 3|6 credit points|Business and Economics

"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for...

Semester 1Semester 2Caulfield

MKF3151Marketing planning and strategy

UnitLevel 3|6 credit points|Business and Economics

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Semester 1Semester 2Caulfield

MKO5916Marketing principles in digital world

UnitLevel 5|6 credit points|Business and Economics

The accelerated emergence and widespread adoption of digital technologies is having a significant impact on the way organisations communicate with their stakeholders. In particular, these technological advancements have shaped the way...

Monash Online

MKF5912Marketing research

UnitLevel 5|6 credit points|Business and Economics

Making decisions without a true understanding is like walking in the dark. One way to acquire reliable and relevant information is through conducting rigorous marketing research. In this unit, you will learn a systematic and objective...

Semester 1Caulfield

MKC2500Marketing research analysis

UnitLevel 2|6 credit points|Business and Economics

In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant...

Semester 1Clayton

MKF2121Marketing research methods

UnitLevel 2|6 credit points|Business and Economics

The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques....

Semester 1Semester 2Caulfield

MKW2420Marketing research methods

UnitLevel 2|6 credit points|Business and Economics

This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. You will be introduced to basic types of research and their objectives, formulating research designs and...

Semester 1Semester 2Malaysia

MKM5440Marketing strategies in a VUCA world

UnitLevel 5|6 credit points|Business and Economics

Marketing strategies in a VUCA world will equip you with the advanced strategic capabilities needed to navigate volatility, uncertainty, complexity, and ambiguity in global markets. You will integrate contemporary theory, evidence-based...

MKW3610Marketing strategy and implementation

UnitLevel 3|6 credit points|Business and Economics

The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and...

Semester 1Semester 2Malaysia

MKC3140Marketing strategy implementation

UnitLevel 3|6 credit points|Business and Economics

This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation,...

Semester 2Clayton

MKF5351Marketing strategy masterclass

UnitLevel 5|12 credit points|Business and Economics

This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program...

Semester 1Semester 2Caulfield

MKX4050Marketing theory

UnitLevel 4|6 credit points|Business and Economics

Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to...

Semester 1Caulfield

MKF1120Marketing theory and practice

UnitLevel 1|6 credit points|Business and Economics

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...

Semester 1Semester 2Caulfield

MKI1120Marketing theory and practice

UnitLevel 1|6 credit points|Business and Economics

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...

Indonesia

BTF5801Masters research paper

UnitLevel 5|6 credit points|Business and Economics

This unit requires you to formulate a research topic on a business law related area of study and complete an individual research project. Seminars will be conducted at which you will present progress and final reports on your research...

Semester 1Caulfield

ECC2551Mathematical economics

UnitLevel 2|6 credit points|Business and Economics

Economic analysis of human interactions within and beyond markets often relies on mathematical models. The ability to utilize the tools and techniques used to construct and analyse mathematical models is becoming increasingly valuable. You...

Semester 2Clayton

ETM1030Mathematical statistics

UnitLevel 1|6 credit points|Business and Economics

In this unit, you will be exposed to a comprehensive study of statistical methods and data analysis. Specifically, you will be introduced to the essential concepts and techniques in probability and statistical methods to equip you with the...

Semester 1Semester 2Malaysia