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MKF5371Managing business networks

UnitLevel 5|6 credit points|Business and Economics

Marketing of business goods and services poses some unique challenges for business-to-business marketing practitioners. This unit provides an integrated marketing and strategic management approach into understanding and applying...

Semester 1Caulfield

MGB3249Managing business projects

UnitLevel 3|6 credit points|Business and Economics

This unit explores the principles, processes and practice of project management. It examines the myriad of challenges and opportunities created in trying to balance strategic initiatives and operational realities within organisations. The...

Semester 1Peninsula

MKF5761Managing distribution channels

UnitLevel 5|6 credit points|Business and Economics

This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market...

Semester 1Caulfield

MGF5130Managing diversity and inclusion

UnitLevel 5|6 credit points|Business and Economics

This unit examines the social, legal and business dimensions of diversity and inclusion. It aims to provide both theoretical and practical application of contemporary ideas to promote workplace diversity and inclusion. Topics include...

Semester 1Caulfield

MGF2341Managing employee relations

UnitLevel 2|6 credit points|Business and Economics

Management of employment relationships and workplace issues is central to the unit. Roles of parties to the employment relationship -- management, employees, trade unions, employer groups, governments, and tribunals -- are analysed....

Semester 1Semester 2Caulfield

MGF5901Managing the project context

UnitLevel 5|6 credit points|Business and Economics

This unit focuses on developing the ability to critically apply a diverse range of communication styles, structures and techniques in a project environment. The unit will emphasise the role that communication plays in managing project...

Semester 1Caulfield

MEC2811Manufacturing processes

UnitLevel 2|6 credit points|Engineering

This unit focuses on manufacturing processes that can be scaled up for volume production. This includes casting, CNC machining, powder metallurgy and metal forming. For each of these processes, you will learn about each of their strengths,...

Semester 1Malaysia

BIO3021Marine biology

UnitLevel 3|6 credit points|Science

This unit investigates the organisms and the processes that drive marine ecosystems. We deal with the trophic structure of marine ecosystems, including primary and secondary production, microbial loops, food webs and their importance for...

Semester 1Clayton

MKC3110Market analysis and strategy development

UnitLevel 3|6 credit points|Business and Economics

This unit examines marketing strategy within the organisational hierarchy and its contribution to value creation. You'll analyse internal and external environments using research evidence across global contexts to inform strategic...

Semester 1Clayton

ECC3610Market design

UnitLevel 3|6 credit points|Business and Economics

Market design is a fast-growing area of economics that focuses on how the rules of a market shape outcomes. In this unit, you will learn to analyse and improve real-world markets - from school choice and kidney exchange to online...

Semester 1Clayton

MMD1090Marketing 101

UnitLevel 1|6 credit points|Business and Economics

This unit has been designed to provide you with an introduction to the field of marketing. The unit focuses on the relationship between organisations and consumers, expressed through the marketing mix. Essentially, studies are concentrated...

Semester 1Malaysia

MKM3400Marketing analytics

UnitLevel 3|6 credit points|Business and Economics

This marketing analytics unit provides the foundation for developing a marketing analytics skill set which is sought after in the digital economy. The unit focuses on the aspects of marketing analytics which enhance the understanding and...

Semester 1Semester 2Malaysia

MKM5955Marketing and the international consumer

UnitLevel 5|6 credit points|Business and Economics

Marketing is a means by which organisations create value for their stakeholders within pre-determined objectives. Marketing is widely accepted as a means for delivering greater levels of customer satisfaction, profitability, and...

Semester 1Malaysia

MKF3461Marketing communication

UnitLevel 3|6 credit points|Business and Economics

The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business...

Semester 1Semester 2Caulfield

MKF2131Marketing decision analysis

UnitLevel 2|6 credit points|Business and Economics

With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of...

Semester 1Semester 2Caulfield

MKW1120Marketing fundamentals

UnitLevel 1|6 credit points|Business and Economics

Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and...

Semester 1Semester 2Malaysia

MKF2801Marketing insights

UnitLevel 2|6 credit points|Business and Economics

Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills...

Semester 1Semester 2Caulfield

MKX3631Marketing internship

UnitLevel 3|6 credit points|Business and Economics

Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...

Semester 1Semester 2Caulfield

BTX3181Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and...

Semester 1Caulfield

MKM5330Marketing management in digital age

UnitLevel 5|6 credit points|Business and Economics

This unit aims to develop a comprehensive understanding of contemporary marketing strategies, tools, and practices in the rapidly evolving digital landscape. The unit covers digital marketing fundamentals, consumer behaviour in digital...

Semester 1Malaysia