M2015 Bachelor of Psychology and Business

The course develops psychology and business fundamentals and foundational skills, research methods and critical thinking, and psychology in business practice and society. The course is structured in three parts: A. Psychology sequence, B. Business studies, and C. Elective study.

Part A. Psychology sequence

These studies will address core areas of psychology, including the theoretical and empirical basis of our current understanding of human psychology, brain function and evidence-based approaches to psychological intervention. Building a strong foundation in your understanding of psychology and neuroscience will enable you to appreciate the major challenges in psychology today and in the future. These studies will develop your understanding of scientific methodology and its application in psychology. You will learn to critically evaluate contemporary and historical claims relating to human behaviour and mental processes, and apply your understanding to the generation of new research questions. The Psychology sequence is accredited by the Australian Psychology Accreditation Council (APAC)

Part B. Business studies

This is the component of the course through which you will develop further skills, knowledge and advanced understanding of your chosen area of business practice including: business analytics, econometrics and business statistics, international business management, management, strategic marketing, digital marketing, or FinTech. Business areas listed in Part B below will be recognised by the Faculty of Business and Economics as business majors.

Part C. Elective study

This will enable you to further develop your knowledge of psychology through electives covering contemporary topics in the field, or to select units in which you are eligible to enrol from across the faculty or the University.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

The course comprises 144 points. The course develops through three themes: Part A. Psychology sequence (66 points), Part B. Business studies (72 points) and Part C. Elective study (6 points).

Units are 6 points unless otherwise stated.

Students who are considering an honours year in business should seek course advice when choosing units from a business area.

Part A. Psychology sequence (66 points)

a. You must complete the following units (60 points):

• PSY1011 Foundations in psychology
• PSY1023 Introduction to psychological inquiry
• PSY2041 Psychological testing and assessment
• PSY2042 Personality and social psychology
• PSY2061 Biological psychology
• PSY2071 Developmental psychology
• PSY3032 Psychological disorders
• PSY3051 Perception and cognitive psychology
• PSY3052 Cultural safety, responsiveness and reflexivity in practice
• PSY3062 Research methods in psychology

b. You must complete an additional unit (6 points):

• PSY2112 Organisational psychology and workplace wellbeing

Part B. Business studies (72 points)

a. You must complete the following units (30 points):

Note: Students undertaking FinTech must complete BFW1001. Students undertaking Strategic Marketing and Digital Marketing must complete MKW1120. 

• ACW1020 Accounting in business
• ECW1101 Introductory microeconomics
• ETW1001 Introduction to statistical analysis
• MGW1010 Introduction to management
• BFW1001 Foundations of finance OR MKW1120 Marketing fundamentals

b. You must complete seven units (42 points) from one of the following business areas:

Business analytics

You must complete the following seven units (42 points)

• ETW2001 Foundations of data analysis
• ETW2440 Business modelling and analytics methods
• ETW2500 Unsupervised learning for business
• ETW3482 Data mining and predictive modelling
• ETW3483 Applied analytics
• ETM2100 Principles of statistical inference
• ETM3800 Text analytics for business

Econometrics and business statistics

You must complete the following seven units (42 points):

• ETM2100 Principles of statistical inference
• ETW2420 Design and analysis of sample surveys
• ETW2510 Introduction to econometrics
• ETW3420 Time series forecasting: Principles and practice
• ETW3450 Applied time series econometrics
• ETW3481 Econometric methods for finance
• ETW3510 Applied econometric methods

International business management

You must complete the following seven units (42 points):

• MGM2200 Managerial communication for global leaders
• MGM3782 Operations and supply chain management
• MGW2351 International business
• MGW3681 International management
• BTW3201 International trade law
• MKW3444 International marketing
• BFW2341 International financial management

Management

You must complete the following seven units (42 points):

• MGW2351 International business
• MGW2430 Human resource management
• MGW2991 Leadership in Asia
• MGW3230 Organisational behaviour and change
• MGW3234 Social entrepreneurship
• MGW3381 Management information systems
• MGW3401 Strategic management

Strategic marketing

You must complete the following seven units (42 points):

• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3000 Strategic branding
• MKW3301 Services marketing
• MKW3444 International marketing
• MKW3610 Marketing strategy and implementation

Digital Marketing

You must complete the following seven units (42 points):

• MKW2420 Marketing research methods
• MKM2300 Introduction to digital marketing
• MKM2400 Search engine marketing
• MKM3400 Marketing analytics
• MKM3450 Social media marketing
• MKM3500 AI in marketing
• MKM3600 Digital incubator

FinTech

You must complete the following seven units (42 points):

• ETW2001 Foundations of data analysis
• ETW3482 Data mining and predictive modelling 
• BFW2120 Introduction to financial technology
• BFW2401 Commercial banking and finance
• BFW3120 Applied financial technology
• BTW2330 Cyber law
• BFM3130 Entrepreneurship in financial technology

Business and Commerce Studies

You must complete 42 credit points of Business and Commerce units offered at the Malaysia Campus (units can be chosen from any business major offered at Malaysia Campus). No more than 12 credit points at level 1 may be credited to a major. At least 18 credit points must be credited to a major at level 3.

Part C. Elective study (6 points)

This will enable you to further develop your knowledge of psychology/business through electives covering topics in your area of study.

You must complete 6 credit points of elective study from any of the following options:

• the following list of recommended electives offered through the School of Psychological Sciences
• OR any units offered by the Faculty of Medicine, Nursing and Health Sciences
• OR any units offered by the Faculty of Business and Economics
• OR any units across the University provided you have met the required prerequisites and there are no restrictions on enrolment into the units.

The list of recommended electives offered through the School of Psychological Sciences:

• PSY1013 The science of thriving
• PSY1014 Introduction to contemporary mental health practice