A6041 Master of Marketing and Digital Communications and Master of Cultural and Creative Industries

Double degree courses include all the features of the component degree courses, except that electives may be reduced. 

This course is structured in four parts: Parts A. and Part B. focus on Master of Marketing and Digital Communications studies. Part C. and Part D. focus on Master of Cultural and Creative Industries studies.

Part A. Core studies - Marketing and Digital Communications
These studies draw on best practices within the broad realm of communications and marketing practice and research to further your understanding of communications and marketing systems both locally and globally. These studies engage with theoretical and industry-based perspectives to provide an understanding of how organisations can connect and engage with their different stakeholders to achieve specific communication and marketing objectives. Studies focus on the opportunities and challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange. The impact of technological change on marketing and communication behaviour will also be critically analysed.

Part B. Applied studies - Marketing and Digital Communications
The emphasis of these studies is professional and project work, focused locally or globally, that can contribute to a portfolio of professional development. In this part of the program you can also undertake higher level research.

Part C. Core studies - Cultural and Creative Industries
These studies provide you with foundation knowledge and skills in the field of cultural and creative industries at a graduate level. They will immerse you in cultural and creative industries studies and provide you with the opportunity to apply specialised understanding of the field in real world settings. They draw on best practices within the broad field of cultural and creative industries studies practice and research to further your understanding of the complex ecosystem in which cultural and economic goals and dynamics combine in ways that transgress traditional disciplinary and policy boundaries.

Part D. Applied studies - Cultural and Creative Industries
The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development.

Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 96 credit points, of which 48 credit points are from the Master of Marketing and Digital Communications and 48 credit points are from the Master of Cultural and Creative Industries.

This course is structured in four parts: Parts A. and Part B. focus on Master of Marketing and Digital Communications studies. Part C. and Part D. focus on Master of Cultural and Creative Industries studies.

Units are 6 credit points unless otherwise stated.

Part A. Core studies - Marketing and Digital Communications (36 credit points)

You must complete the following units.

• ATI5366 Strategic communications in a digital era

• ATI5374 Data analytics in communications

• ATI5381 Crisis communications and issues management

• MKI5601 Social media marketing

• MKI5926 Integrated marketing communications

• MKI5881 Digital marketing

Part B. Applied studies - Marketing and Digital Communications (12 credit points)

You must complete the following capstone units.

• ATI5250 Industry insights project

• ATI5251 Digital communications for social change 

Part C. Core studies - Cultural and Creative Industries (36 credit points)

You must complete 36 credit points from the following units.
Note 1. You must complete APG5662.
Note 2. You must complete APG5068 or APG5082.

• APG5067 Sustainable cultural development

• APG5068 Creative cities (12 credit points)

• APG5082 Creative entrepreneurship in cultural industries (12 credit points)

• APG5200 Sports events and cities: Discourses, practices and power

• APG5211 Cultural policy (12 credit points)

• APG5452 Cultural events, exhibitions and festivals

• APG5662 Cultural and creative industries (12 credit points)

Part D. Applied studies - Cultural and Creative Industries (12 credit points)

You must complete 12 credit points from the following capstone units.
Note 1. APG5066 is a study tour unit.

• APG5044 Professional skills for internship (12 credit points)

• APG5066 Shanghai city lab (12 credit points)

• APG5157 Contemporary industry challenges (12 credit points)

• APG5485 Research portfolio (12 credit points)

• APG5969 Advanced simulation (12 credit points)