A6030 Master of Strategic Communications Management

The course is structured in five parts: Part A. Foundation study, Part B. Principal study: Strategic Communication reach and focus, Part C. Applied study, Part D. Professional Enhancement and Part E. Specialist study.

Part A. Foundation Study 

These studies provide you with an introduction to strategic communications management.

Part B. Principal Study: Strategic Communication reach and focus 

These studies draw on best practices within the broad realm of strategic communications studies practice and research to further students understanding of strategic communications management both locally and globally. Studies focus on the challenges posed and how communication management can play a key role in influencing and ensuring globalisation and increasing levels of cross-cultural exchange.

Part C. Applied Study 

As tomorrow’s leaders, our students will develop a suite of transferable professional skills to respond effectively to pressing strategic communications issues. Students will learn the skills to engage necessary stakeholders to allow them to effectively formulate, influence and evaluate communication practices in a variety of professional contexts. The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. Students will have the skills to work together to analyse and, identify best practices and understand and evaluate their transferability, and develop innovative and impactful solutions with real world applications.

Part D. Professional Enhancement

Designed in association with industry experts, select from this suite of professional enhancement offerings to build essential competencies for your career pathway.

Part E. Specialist study

Elective units enable students to further their knowledge of their chosen focus, or strategic communication management more broadly. 

Master's entry points

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:

• If you are admitted at entry level 1 you complete 96 credit points, comprising Part A, Part B, Part C, Part D, and Part E.
• If you are admitted at entry level 2 you complete 72 credit points, comprising Part B, Part C, Part D (6 points) and Part E (18 points).
• If you are admitted at entry level 3 you complete 48 credit points, comprising Part B and Part C.

Note: If you are eligible for credit for prior studies you may elect not to receive the credit and complete one the higher credit-point options.

Course progression maps

The course progression map provides guidance on unit enrolment for each semester of study.

If you are eligible to enrol in the 1.5-year entry point, you have the option of completing this course intensively over a 12-month period by following the intensive course progression map.

The course comprises 96 points structured into six parts: Part A. Foundations study (12 points), Part B. Principal study: Strategic communication reach and focus (36 points), Part C. Applied study (12 points), Part D. Professional Enhancement (12 points) and Part E. Specialist study (24 points).

Units are 6 points unless otherwise stated

Part A. Foundation study (12 points)

You must complete the following units:

• APG5050 Doing media and communications research
• APG5365 Principles of global media and communications 

Part B. Principal study: Strategic Communications reach and focus  (36 points)

You must complete the following units: 

• APG5366 Strategic communications in a digital era
• APG5367 Campaigns, advocacy and change 
• APG5373  Engaging audiences 
• APG5374 Data analytics in communications 
• APG5380 Public relations in a global context 
• APG5381 Crisis communications and issues management 

Part C: Applied study (12 points)

You must complete one of the following capstone units:

• APG5044 Professional Internship (12 points)
• APG5369 Industry communications field school (12 points)
• APG5485 Research portfolio
• APG5742 Industry Project (12 points)
• APG5856 Research Project (12 points)
• APG5969 Advanced application simulation (12 points)

Part D.  Professional Enhancement (12 points)

You must complete one or two (12 points) from the list below*:

• APG5084 Designing research**
• APG5470 Managing multicultural teams
• APG5471 Leadership in intercultural environments
• APG5966 Academic and professional presentation skills
• APG5967 Professional enhancement 
• APG5968 Professional enhancement: extended option (12 points)

*Note: Entry level 2 is only required to complete one unit (6 points).

**If you intend to pursue the research thesis pathway, APG5084 is a prerequisite for enrolment in APG5849 Research thesis A.

Part E. Specialist study (24 points)

You must complete four units (24 points) from the lists below*:

*Note: Entry level 2 is only required to three units (18 points).

You may choose one area in which to specialise from the streams below or complete the required points under the general studies stream to tailor the degree to your interests.  You may also complete additional units from Part C and Part D above.

Public policy and political communication

• APG5101 Foundations of public policy 
• APG5102 Governance
• APG5103 Policy analysis
• APG5189 Monitoring and Evaluation
• APG5180 Strategic political leadership and communication 
• MPH5269 Foundations of health policy 
• APG5086 Governing migration: Refugees, borders and development
• APG5458 Digital technology, policy and governance
• APG5450 Cultural policy

Communication for social change and development

• APG5045 Gender and development 
• APG5092 Human rights in global politics (12 points)
• APG5086 Governing migration: Refugees, borders and development
• APG5454 Screen and social justice
• APG5073 Conflict, security and development
• APG5140 Guiding principles for professionals engaged in disasters and humanitarian crises 
• APG5229 Prosperity, poverty and sustainability in a globalised world
• APG5628 Deconstructing development 
• APG5805 Project planning and management in international development

Communication for sustainability and the environment 

• APG5428 Environmental governance and citizenship 
• APG4554 Resource evaluation and management 
• APG5433 Corporate sustainability management 
• APG5627 Political ecology: Critical explanations of socio-environmental problems
• ENS5010 Global Challenges and sustainability (12 pts)
• ENS5020 Perspectives on sustainability (12 pts)
• ENS5510 Innovation to influence change 
• ENS5520 Understanding human behaviour to influence change 
• ENS5530 Leading change for sustainable development
• APG5229 Prosperity, poverty and sustainability in a globalised world

Health communication

• APG5081 Public health ethics 
• MPH5002 Foundations of health promotion and prevention
• MPH5022 Evaluating public health programs 
• MPH5269 Foundations of health policy 
• MPH5252 Global health care delivery: principles and challenges
• MPH5255 Health and human rights 
• MPH5272 Principles of health systems

Sport communications management

• APG5128 Cultural Tourism and Events Management
• MKF5601 Social media marketing
• MKF5926 Integrated marketing communication systems

Management, leadership and entrepreneurship

• • APG5104 Public sector reform
  • MGF5928 Strategic leadership
  • BEX5411 Creativity and entrepreneurship
  • MGF5962 Principles of management
  • APG5433 Corporate sustainability management 
  • MGF5020 Business ethics in a global environment 
  • MKF5601 Social media marketing 
  • MKF5926 Integrated marketing communication 
  • APG5389 Tourism industry and marketing
  • APG5805 Project planning and management in international development
  • APG4554 Resource evaluation and management 

Media, Production and Digital Technologies  

• APG5457 Digital cultures and platforms
• APG5458 Digital technology, policy and governance
• APG5107 Digital Language: users and technology
• APG5108 Digital language: corpora and big data
• APG5455 Understanding the screen brain, AI and data futures
• APG5453 Screen cities: Creative contexts
• APG5398 Digital media futures
• APG5184 Video-making as research
• APG5352 Photography
• APG5095 Journalism Practice

General studies

This enables you  to tailor unit choices to suit your own interests or needs and may include one or more additional capstone units from Part C of the program.

Complimentary Electives
In part E, entry level 1 may be able to undertake up to 12 points of approved units from other Arts Graduate coursework programs, subject to meeting individual unit prerequisites. These units must be selected from Principal study and/or Specialist study.

Research pathway (18 points)

If you wish to complete a research thesis (15,000-18,000 words), you replace the capstone in Part C (12 points) and one elective in Part E (6 points) with the following units in consultation with the coordinator.

• APG5849 Research thesis A* 
• APG5850 Research thesis B (12 points)

*Notes: APG5084 Designing research is a co-requisite for enrolment in APG5849 and must be taken as one of the Part E units for this pathway. Only students with a course WAM of 80 or higher will be eligible to commence the research pathway.