CourseBachelor DegreeBMktg/BA

B2039 Bachelor of Marketing and Bachelor of Arts

Faculty of Business and Economics

Bachelor of Marketing and Bachelor of Arts (B2039) is a 4 years full-time, 192-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. In 2027 you can choose from 28 majors, 2 extended majors and 31 elective streams. Map your units semester by semester with the MonMap planner.

Credit points
192
Duration
4 years full time
8 years part time
Campus
Caulfield
On campus
Guaranteed ATAR
73

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Requisite map

The 2027 handbook lists no units for B2039 itself. Pick an area of study to see its units.

Overview

This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Course structure

Rules
You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).
Marketing component96 credit points
You must complete 96 credit points, including all of the requirements in Part A, Part B and Part C, for the Bachelor of Marketing.
Arts component96 credit points
You must complete 96 credit points, including all of the requirements in Part A and Part B, for the Bachelor of Arts.

You must complete at least 36 credit points at Level 3 of which at least 24 credit points must be Arts units.
The handbook's description of this structure

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course structured in four parts. In this double degree you complete:

Part A. Core studies

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Discipline studies

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone studies

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Arts

A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In this double degree course you complete:

Part A. Major studies

This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.

Part B. Specified studies 

These units provide you with high quality, in-class student experiences that support a broader sense of belonging within and across the Bachelor of Arts. Through these studies you will develop:

  • graduate attributes in a broad base of knowledge of the humanities, social sciences and creative arts and industries;

  • a global perspective in the application of that knowledge, especially focused on social, cultural and political change; and

  • interdisciplinary teamwork, digital and communication upskilling focused on sharpening skills for future workplaces and global leadership.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).

Marketing component (96 credit points)

You must complete 96 credit points, including all of the requirements in Part A, Part B, and Part C, for the Bachelor of Marketing.

 Arts component (96 credit points)

You must complete 96 credit points, including all of the requirements in Part A and Part B, for the Bachelor of Arts.

You must complete no more than 36 credit points of level one Arts units and at least 36 credit points at level three of which at least 24 credit points must be Arts units.

Areas of study

Majors (28)

Elective studies (31)

Entry requirements

Guaranteed ATAR and selection rank

73; International: UERT Year 12/Foundation Band 2+ (77.5-79.99); UERT Post-Secondary Band 2 (Credit)

Other applicants

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.

Monash College entry requirements:
Diploma of Business Part 2 average: 60%
Monash University Foundation Year average: 70%

Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.

English language

Monash Level A, that is:  IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Pathways

Refer to the Course description for each partner course

More information

Progression to further studies

Refer to the Course description for each partner course.

Professional accreditation

Refer to the Course description for each partner course

Notes for students

You can enrich your degree to hone your academic and professional skills with a range of Flagship Rich Educational Experiences (FREE), including the Research, Experimentation and Discovery, Monash Innovation Guarantee, Global Immersion Guarantee and Volunteering. These flagship rich educational experience units may be credited towards your degree if approved by the faculty. There are both 6 and 12 credit point unit options available.

If you are enrolled in a double degree it may be possible to utilise credit from one or both of your degrees to do a 6 and/or 12 credit point flagship rich educational experience. For information on eligible double degree combinations please see FREE.

Other information

This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.

You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.

Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Common questions

How long is Bachelor of Marketing and Bachelor of Arts?

4 years full time, 192 credit points. At 24 credit points a semester, that is 8 semesters of full-time study.

What majors can I take in Bachelor of Marketing and Bachelor of Arts?

30 majors in 2027, including Anthropology; Archaeology and ancient history; Behavioural studies; Chinese studies; Communications and media studies; Criminology; Economics; and European languages.

What ATAR do I need for Bachelor of Marketing and Bachelor of Arts?

The guaranteed ATAR listed for 2027 entry is 73.

Where can I study Bachelor of Marketing and Bachelor of Arts?

At Caulfield.

How do I plan my Bachelor of Marketing and Bachelor of Arts units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification
Bachelor Degree
AQF level
Level 7
Credit points
192
Full time
4 Years
Part time
8 Years
Maximum time
10 years
Faculty
Faculty of Business and Economics
CRICOS code
097260M
Abbreviation
BMktg/BA
Award titles
Bachelor of MarketingBachelor of Arts