A6012 Master of International Sustainable Tourism Management

The course is structured in three parts: Part A. Core master's study, Part B. Advanced expertise and Part C. Specialist studies. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B or Part C or a combination of the two.

Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

Part A. Core master's study (48 credit points)

These studies draw on best practices within the broad realm of the tourism industry, policy governance and research, to develop a critical understanding of the relationships between tourism and sustainable development and the development of small and medium-sized enterprises within them.

Part B. Advanced expertise (24 credit points)

The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. You have two options:

• a program of coursework study where you select the units to suit your own interests. This option includes the opportunity to undertake an internship in the field.
• a 24 credit point research thesis. Students wishing to use this master's course as a pathway to a higher degree by research should take this second option.

Students admitted to the course, who have a recognised honours degree in a cognate discipline including humanities or social sciences, will receive credit for Part C, however, should they wish to complete a 24 credit point research project as part of the course they should consult with the course director.

Part C. Specialist studies (24 credit points)

These studies provide you with a further opportunity to advance your studies in the tourism sustainability field.

Master's entry points

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:

• If you are admitted at entry level 1 you complete 96 credit points, comprising Part A, Part B and Part C.
• If you are admitted at entry level 2 you complete 72 credit points, comprising Part A and Part B.
• If you are admitted at entry level 3 you complete 48 credit points, comprising Part A.

Note: Students eligible for credit for prior studies may elect not to receive the credit and complete one of the higher credit-point options.

The course progression map provides guidance on unit enrolment for each semester of study.

If you are eligible to enroll in the 1.5-year entry point, you have the option of completing this course intensively over a 12-month period by following the intensive course progression map.

The course comprises 96 points structured into three parts: Part A. Core master's study (48 points), Part B. Advanced expertise (24 points) and Part C. Specialist studies (24 points).

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:

• If you are admitted at entry level 1 you complete 96 points, comprising Part A, Part B and Part C.
• If you are admitted at entry level 2 you complete 72 points, comprising Part A and Part B.
• If you are admitted at entry level 3 you complete 48 points, comprising Part A.

Note: Students eligible for credit for prior studies may elect not to receive the credit and complete one of the higher credit-point options.

Units are 12 points unless otherwise stated.

Part A. Core master's study (48 points)

You must complete:

• APG5077 Cultural and nature-based product management *
• APG5389 Tourism industry and marketing
• APG5555 Digital tourism economy
• APG5717 Applied industry research and practice

Part B. Advanced expertise (24 points)

You must complete a. or b. below.

a. One capstone unit (12 points) from the following:

• APG5044 Professional internship**
• APG5183 International tourism marketing research project *
• APG5390 Contemporary tourism and development in emerging economies *
• APG5856 Research project

   plus one sustainability themed unit (12 points) from the following:

• APG5390 Sustainable tourism development and planning
• ENS5010 Global challenges and sustainability
• ENS5020 Perspectives on sustainability

b. The following thesis units:

• APG5849 Research thesis A (6 points) and APG5084 Designing research (6 points)
• APG5850 Research thesis B (12 points)

Students who wish to complete the 24 point research thesis should consult with the course coordinator.

*Students may choose up to 24 points of approved complimentary electives from other Arts graduate coursework programs. All units are available unless marked with an asterisk (*)

**The internship must be a sustainability placement approved by the course coordinator

Part C. Specialist knowledge (24 points)

You must complete option 1. or 2. below.

Option 1 Specialist electives

You must complete: 

24 points from the following elective clusters:

Digital economy

• APG5182 Digital management and production
• APG5398 Digital media technologies
• APG5555 Digital tourism economy

Strategic communication

• APG5366 Strategic communications in a digital era (6 points)
• APG5374 Data analytics in communications (6 points)
• APG5380 Public relations in a global context
• APG5381 Crisis communications and issues management
• APG5470 Managing multicultural teams (6 points)
• APG5471 Leadership in intercultural environments (6 points)

Sustainability 

• APG4354 Research methods in cultural heritage
• APG5390 Contemporary tourism and development in emerging economies
• APG5426 Environmental analysis
• APG5433 Corporate sustainability management
• APG5434 Sustainability measurement
• APG5662 Cultural and creative industries
• ENS5010 Global challenges and sustainability
• ENS5020 Perspectives on sustainability

Management and marketing

• APG5068 Creative cities
• APG5183 International tourism marketing research project
• APG5470 Managing multicultural teams (6 points)
• APG5471 Leadership in intercultural environments (6 points)
• APG5566 Strategic events management
• APG5805 Project planning and management in international development
• APG5900 Cultural economy
• MKF5917 Understanding marketing and consumers
• MKF5926 Integrated marketing communication
• MKM5955 Marketing and the international consumer
• MKX5123 Entrepreneurial innovation

Option 2+

Complementary Electives

Up to 24 points of approved units from the following Arts Graduate coursework programs. All units are available unless marked with an asterisk (*)
These units must be selected from Core Master's study and/or Advanced expertise.

• A6001 - Master of Applied Linguistics
• A6002 - Master of Bioethics
• A6003 - Master of Communications and Media Studies
• A6004 - Master of Cultural and Creative Industries
• A6006 - Master of International Development Practice
• A6008 - Master of Journalism
• A6010 - Master of International Relations
• A6028 - Master of Public Policy
• A6030 - Master of Strategic Communications Management