Monash Handbook

CourseBachelor DegreeBBus/BMktg

B2037 Bachelor of Business and Bachelor of Marketing

Faculty of Business and Economics

Plan this course

Bachelor of Business and Bachelor of Marketing (B2037) is a 4 years full-time, 192-credit-point, bachelor degree course from the Faculty of Business and Economics, taught at Caulfield. In 2021 you can choose from 11 majors. Map your units semester by semester with the MonMap planner.

Credit points: 192
Duration: 4 years full time; 8 years part time
Campus: Caulfield; On campus
Guaranteed ATAR: 78

This is the 2021 handbook entry. See the 2027 entry.

Reviews

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Requisite map

The 2021 handbook lists no units for B2037 itself. Pick an area of study to see its units.

Overview

Businesses require people with a range of different skills and knowledge to keep them running profitably. This double degree in business and marketing gives you the opportunity to do more - you can study complementary areas to give you a genuine depth of study across business disciplines, build your portfolio of skills by studying different disciplines, and tailor your degree to increase your employability.

Your marketing studies will prepare you for a career as a marketing professional, while your business majors will give you additional skills to pursue expert roles in that industry, or give you the skills to work across industries.

Course structure

Course rules192 credit points

Several units are listed in both components of this degree. The second instance of each unit must be replaced by another unit from the Faculty of Business and Economics or across the University, providing the prerequisites are met and there are no restrictions on admission to the units. You may also be able to use these replacement units to take a 12 or 24 credit point project, international experience or internship, or undertake a minor in a different discipline from your major.

Business component96 credit points

Part A. Business specified study

54 credit points

Core units

42 credit points

You must complete 42 credit points from the following units. You must complete BTF1010 or BTX1010. You must complete ETF1100 or ETX1100. Only one accounting unit may be completed from ACF1100, ACX1100, ACF1200 or ACX1200. Note: If you intend to complete a major in Accounting, you must complete ACF1100 or ACX1100.

Integrating unit

6 credit points

You must complete one of the following units

Capstone, project, international or internship experience unit

6 credit points

You must complete one unit from one of the following lists, unless you are completing a major in Accounting. If you are completing the Accounting major you do not complete this section, as ACF3100 and ACF3200 meet this requirement. Note: You may not have the space within your degree to take a 24 credit point unit.

Capstone unit

6 credit points

You must complete one of the following units

Consulting project

6 credit points

You must complete one of the following units

International experience

6 credit points

You must complete one of the following units

Internships

6 credit points

You must complete one of the following units

Part B. Business listed major

42 credit points

You must complete one major from the list below. Depending on the major chosen, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit to bring the combined business study to at least 96 credit points from the Faculty of Business and Economics. If you are intending to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.

Marketing component96 credit points

Part A. Foundation business knowledge

24 credit points

You must complete 24 credit points from the following units. You must complete ACF1200 or ACX1200. You must complete ETF1100 or ETX1100.

Part B. Specialist discipline knowledge

66 credit points

Core units

48 credit points

You must complete 48 credit points from the following units. You must complete MKF2111 or MKX2111.

Additional marketing units

18 credit points

You must complete 18 credit points of units with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 12 credit points at level 2 or 3.

Part C. Capstone experience

6 credit points

You must complete the following unit

MKF3131Strategic marketingNo reviews yet6 cp

The handbook's description of this structure

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Business

B2000 Bachelor of Business is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:

Part A. Business specified study

This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

Part B. Business listed major (excludes Marketing)

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study. Due to the double degree structure, the Marketing major is not available in this course.

Marketing

B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 points, of which 96 points are from the Bachelor of Business (including all of the requirements in Part A and B for the single degree) and 96 points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree).

Units are 6 points unless otherwise stated.

Areas of study

Majors (11)

Entry requirements

Guaranteed ATAR and selection rank

78; International: UERT Year 12/Foundation Band 3+ (82.5-84.99); UERT Post-Secondary Band 2 (Credit)

Other applicants

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, Diploma or Advanced Diploma graduates:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not be sufficient to meet admission requirements.

Monash College entry requirements:
Diploma of Business (Business stream) Part 2 average: 62%
Monash University Foundation Year average: 70%

Higher education studies:
Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.

English language

Monash Minimum: Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

Pathways

Refer to the Course description for each partner course.

More information

Progression to further studies

Refer to the Course description for each partner course.

Professional accreditation

Subject to unit choice, these degrees are accredited by relevant Australian professional bodies. Refer to the professional recognition webpage.

Other information

Businesses require people with a range of different skills and knowledge to keep them running profitably. This double degree in business and marketing gives you the opportunity to do more - you can study complementary areas to give you a genuine depth of study across business disciplines, build your portfolio of skills by studying different disciplines, and tailor your degree to increase your employability.

Your marketing studies will prepare you for a career as a marketing professional, while your business majors will give you additional skills to pursue expert roles in that industry, or give you the skills to work across industries.

Common questions

How long is Bachelor of Business and Bachelor of Marketing ?

4 years full time, 192 credit points. At 24 credit points a semester, that is 8 semesters of full-time study.

What majors can I take in Bachelor of Business and Bachelor of Marketing ?

11 majors in 2021, including Accounting; Banking and finance; Business analytics and statistics; Business law; Business management; Business studies; Economics and business strategy; and Financial econometrics.

What ATAR do I need for Bachelor of Business and Bachelor of Marketing ?

The guaranteed ATAR listed for 2021 entry is 78.

Where can I study Bachelor of Business and Bachelor of Marketing ?

At Caulfield.

How do I plan my Bachelor of Business and Bachelor of Marketing units?

Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.

Course details

Qualification: Bachelor Degree
AQF level: Level 7
Credit points: 192
Full time: 4 Years
Part time: 8 Years
Maximum time: 10 years

Faculty: Faculty of Business and Economics
CRICOS code: 086379J
Abbreviation: BBus/BMktg
Award titles: Bachelor of BusinessBachelor of Marketing
Handbook years: 202020212022 2023 2024 2025 2026 2027