B2037 Bachelor of Business and Bachelor of Marketing

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Business

B2000 Bachelor of Business is a comprehensive course, structured in four parts. In this double degree you complete:

Part A. Core studies

These studies will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Major studies

Your major studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone studies

This is designed to consolidate the knowledge and skills acquired throughout the study of your major. 

Marketing

B2036 Bachelor of Marketing is a specialist course structured in four parts, in this double degree you complete:

Part A. Core studies

These studies will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Discipline studies

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline-based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.

Part C. Capstone studies

The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 192 credit points, of which 96 credit points are from the Bachelor of Business (including all of the requirements in Part A, B and C for the single degree) and 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree).

Due to the structure of this double degree, the Marketing major is not available in this course.

In this double degree you may complete an additional major within the Bachelor of Business (B2000). Some majors and minors include the same units. Where this occurs, up to 12 credit points may be shared between:

• two majors; or
• a major and a minor.

Note: Units can only count toward one minor. They cannot be shared across multiple minors.

Specialist degree overlap:

Some units in your specialist degree may overlap with your major. Where this occurs, up to 12 credit points from your Bachelor of Marketing may also count toward your major in the Bachelor of Business component of your double degree.

Core units overlap:

In a double degree, some core units may appear in both courses. Where the same core units are required in both components of the double degree, you must complete other units in their place. You may replace up to six overlapping units. These units may be chosen from:

• the Faculty of Business and Economics or from across the University (provided you have met the relevant prerequisites and there are no enrolment restrictions)
• a 12 or 24 credit point project, international experience or internship;
• Flagship Rich Educational Experiences (FREE);
• a minor in another discipline.